Alluvere Quick Com – Advanced Quick Commerce Marketing Program

Module 1: Introduction to quick commerce and its ecosystem

This module sets the stage by defining the unique characteristics of quick commerce and the key players in the Indian market.

• What is quick commerce (Q-commerce)? Understand the core concept of ultra-fast delivery, typically within 10–30 minutes.
• Q-commerce vs. traditional e-commerce: Analyze the differences in consumer behavior, basket size, and business models.
• Marketplace overview: Learn about the infrastructure, including dark stores and last-mile delivery networks.
• Key players in India: Deep-dive into Blinkit, Zepto, Swiggy Instamart, and BigBasket, including their market share and core strategies. 

Module 2: Platform onboarding and inventory management

This module covers the practical steps for getting set up as a brand on the marketplaces.

• Seller registration: Complete the onboarding process and gather necessary documents, including GSTIN and brand certification.
• Inventory and dark store integration: Understand the process of managing and moving inventory to the platforms’ dark stores.
• Inventory management best practices: Learn to optimize stock levels and avoid out-of-stock situations, which can affect ad performance.
• Case study: Explore how a D2C brand successfully navigated the onboarding process across multiple platforms. 

Module 3: Product listing optimization (PLO)

This module focuses on the art and science of creating high-quality, high-ranking product listings.

• Keyword research: Master finding relevant keywords with high search volume and intent.
• Creating optimized titles: Learn to structure clear, concise, and searchable product titles that include key identifiers like brand, product type, and quantity.
• High-quality images and rich media: Understand the visual requirements for quick commerce, including high-resolution imagery, lifestyle shots, and infographics.
• Product descriptions: Write compelling and scannable descriptions that clearly outline features, benefits, and usage instructions.
• Category and attribute optimization: Ensure products are correctly categorized and all relevant attributes are filled out to improve filterability.
• Pricing and promotions: Develop a pricing strategy that balances competitiveness with profitability. 

Module 4: Quick commerce advertising strategies

This module covers the core advertising tactics available across the quick commerce platforms.

• Introduction to Q-commerce ads: Understand how paid placements can drive visibility and sales by targeting high-intent customers.
• Platform-specific ad types: Explore the different ad formats and their functions on each platform, such as sponsored listings, banner ads, and video ads.
• Developing an ad strategy: Plan a campaign based on different objectives: brand awareness, sales acceleration, or product launches.
• Budgeting and bidding: Learn to set and manage advertising budgets and bidding strategies.
• Case study: Analyze a successful quick commerce ad campaign that effectively leveraged platform-native ad formats. 

Module 5: Advanced ad execution and optimization

This module delves into the more granular aspects of executing and refining advertising campaigns.

• Setting up campaigns: Get a step-by-step walkthrough of the campaign creation process on Blinkit Brand Central, Swiggy Instamart Ads Manager, and Zepto.
• Audience targeting: Discover advanced audience filters based on demographics, location, and purchase behavior.
• Keyword-based vs. category-based ads: Learn how to use different targeting methods to maximize reach.
• Ad creatives: Understand the importance of mobile-optimized creatives and the approval process.
• Campaign optimization: Continuously monitor and adjust campaigns in real-time based on performance metrics.
• A/B testing: Systematically test different ad creatives, messaging, and titles to improve performance. 

Module 6: Data analysis and reporting

This module teaches how to measure campaign performance and leverage data for future growth.

• Key performance indicators (KPIs): Understand metrics like return on ad spend (ROAS), click-through rate (CTR), and conversion rate.
• Data analytics dashboards: Learn to navigate the analytics platforms provided by Blinkit and other marketplaces to track performance.
• Performance reporting: Generate and interpret reports to evaluate campaign effectiveness.

Competitor analysis: Use ad performance data and other insights to gain a competitive edge.